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That’s right. If you want to grow your mortgage business in 2024, you shouldn’t be running Facebook Ads.
Well, not in the way that 99% of brokers run then anyway.
You see, if you’re running generic ads targeting Refinance or Purchase clients, you may as well be lighting your money on fire.
These campaigns simply do not work.
Sure, you’ll have a couple of good weeks where you get some leads.
But on the whole these campaigns are a massive waste of money, and too many brokers run them and then swear of all paid advertising for life.
The reason these campaigns don’t work, is that it’s simply too competitive.
You are competing with absolutely everyone.
You’re competing with other brokers, banks, comparison sites, lead sellers, and online brokers.
You’re competing with companies whose entire business is driven by developing winning campaigns to this market…
They’re spending tens, if not hundreds of thousands per month on these campaigns.
And coming in trying to get some more appointments spending $1,000 per month isn’t going to cut it.
You’re bringing a butter knife to a gun fight and you’re going to lose every single time.
If you want to see results in your paid advertising you’ve got to get specific.
Select a niche.
The best niche’s to go after are occupation driven.
The targeting is easy so your ads will be shown directly to the clients you’re marketing to.
And you don’t have to be a genius marketer to develop a winning campaign.
Because you have a specific client in mind, so all you have to do is show them how you can help them.
“We help plumbers save $25,000 on their home loan” and that ad being shown to a plumber.
Is much more effective than, “We help homeowners save money on their home loan” and your ad being delivered to everyone.
Because when you try and talk to everyone, you speak to no one.
Try getting specific in your next adventure with online marketing and watch your results get exponentially better without spending more or becoming the worlds best marketer.